Free plan For roofers, lawyers, dentists & more

Turn website visitors into booked customers, even at 2 a.m.

An AI assistant that learns your business from your website, answers every visitor in seconds, on your website and on WhatsApp, and emails you their name and number.

Get started free

No credit cardSet up in minutes

Sample business · fictional
summitroofing.example
Summit Roofing Co.Services · Reviews · Contact

Storm damage? We fix roofs fast.

Summit RoofingReplies instantly
Hi, my roof started leaking after last night's storm
AI assistant
So sorry! We do same day storm repairs in Austin. What's the best number for our crew to call you?
Dana, 512-555-0142
ASSISTLY · NEW LEADnow
New lead: Dana · (512) 555-0142

"My roof started leaking after last night's storm." Open the chat in your inbox.

Works on the site you already have:

WordPressWixSquarespaceShopifyWebflowGoDaddy

How it works

Live on your website in three steps

No tech skills needed. If you can copy and paste, you can do this.

1

Enter your website

Assistly reads your most important pages (up to 25 on Free, 50 on paid plans) every week, plus the files you add: price lists, menus, FAQs.

summitroofing.example · 24 pages read
2

Add one line to your site

Paste one line of code, or send it to your web person.

<script src="assistlychat.com/widget.js"…>
3

Get customers, not just chats

Every visitor gets an answer in seconds. Every lead lands in your inbox, and you get an email.

New lead: Dana · (512) 555-0142

Features

Everything you need to never miss a customer

Instant lead alerts

When a visitor leaves a number or email, Assistly saves the lead and emails you a link to the chat.

DR
Dana R. · roof leak(512) 555-0142 · left 2 min ago
Lead
MK
Marcus K. · gutter quotemarcus@mail.example · left an email
Lead

Take over any chat

Jump in with one tap. The AI steps back and the visitor sees a real person.

Knows your business

Answers from your own website and documents. When it doesn't know, it says so and takes their number.

One simple inbox

Every conversation and lead in one place, on your computer or phone.

Captures every lead

Name, phone and email, saved even if they only leave a phone number.

See what's working

Chats, leads and top questions, in a weekly email.

Looks great on phones

The chat opens full screen on phones, built for thumbs.

Growth

Your marketing, planned for you

Answer 4 questions and Growth writes a 30 day plan for your city and budget, splits the budget in exact dollars, and drafts your ads and a month of posts. You post what you like. Nothing is spent without you.

  • A 30 day plan for your business, your area and your budget
  • A budget split with the reason for every channel
  • Ready ads for Google search, Facebook and Instagram
  • Ask Growth, a marketing chat that knows your plan

Our promises

Honest software for honest businesses

We're a young company: no made up reviews, no fake numbers. Here's what you can count on.

Your data stays yours

Your conversations and leads are private to your business. We never sell them.

No made up answers

If the AI isn't sure, it says so and asks for a way for you to reach them.

You're always in control

Take over any chat, hand it back to the AI, or change what it knows anytime.

Start free, no card

Create your account and set up your assistant today without a credit card.

Pricing

Simple plans, no contracts

Create your account free today. Every paid plan starts with a 30 day free trial.

Free

Your AI receptionist, free to start

$0/month

Available now

Get started free
  • 50 chats a month
  • Reads up to 25 pages of your website
  • 1 integration: your website chat
  • 3 knowledge files (PDF, Word, text, CSV)
  • AI trained on your website, files and your own answers
  • Rereads your website every week
  • Answers in your visitor's language
  • AI answers your WhatsApp messages too
  • Inbox, leads & instant lead alerts by email
  • Phone alerts for new leads
  • Visitors book a time in the chat
  • Weekly report email every Monday
  • Lead status: New, Contacted, Won
  • Take over any chat live
  • Rate answers 👍/👎 to teach the bot
  • Chat in your brand color
  • Refer & earn for your customers
  • Just you (1 sign in)

Your chat shows a "Powered by Assistly" link

Basic

Your own chat with no badge

$29.99/month

30 day free trial

Start free trial
  • Everything in Free, plus:
  • 500 chats a month
  • 2 integrations: website chat + 1 more
  • 10 knowledge files (PDF, Word, text, CSV)
  • No Assistly badge
  • Just you (1 sign in)

Starter

For a one location business

$79/month

30 day free trial

Start free trial
  • Everything in Basic, plus:
  • No monthly chat limit
  • 3 integrations: website chat + 2 more
  • 25 knowledge files (PDF, Word, text, CSV)
  • Reads up to 50 pages of your website
  • Hot lead scoring & qualifying questions
  • Questions your bot couldn't answer
  • After hours mode
  • Export leads to Excel
  • Saved replies
  • Your logo, bot name & chat position
  • You + 2 team members
Most popular

Pro

For businesses that live on leads

$149/month

30 day free trial

Start free trial
  • Everything in Starter, plus:
  • Unlimited integrations
  • Unlimited knowledge files
  • Insights dashboard

Premium

For busy teams and multiple sites

$299/month

30 day free trial

Start free trial
  • Everything in Pro, plus:
  • Up to 5 websites in one account
  • Full white label: your name, never ours
  • Unlimited team members
  • Priority support

Team. Starter and Pro include you + 2 team members (+$19/mo per extra team member). Premium has unlimited team members. Free and Basic are just you.

Integrations. Your website chat counts as the first one. Free includes 1, Basic 2, Starter 3; Pro and Premium are unlimited. Each extra one (like Zapier, Make or a new channel) is $19.99/month, shown before you add it. Billing for extras starts when payments open, and you'll be told before any charge.

Chat limit. After 50 chats in a month on Free (500 on Basic), your chat still asks every visitor for their name and number, so you never miss a lead. Replies from your inbox pause until you upgrade or the count starts again on the 1st.

Billing. Prices in USD. Every account starts on Free. Upgrading to a paid plan starts a 30 day free trial, no card needed. We'll email you before it ends to add a card. No card, no charge: you go back to Free.

Compare all plans
PlanFreeBasicStarterProPremium
Price a month$0$29.99$79$149$299
Chats a month50500No limitNo limitNo limit
"Powered by Assistly" badgeShownNoneNoneNoneNone
Team membersJust youJust youYou + 2You + 2Unlimited
Integrations (website chat counts as 1)123UnlimitedUnlimited
Websites in one account11115
Website pages read2525505050
AI trained on your website, files and your own answersYesYesYesYesYes
Rereads your website every weekYesYesYesYesYes
Answers in your visitor's languageYesYesYesYesYes
AI answers your WhatsApp messages tooYesYesYesYesYes
Inbox, leads & instant lead alerts by emailYesYesYesYesYes
Phone alerts for new leadsYesYesYesYesYes
Visitors book a time in the chatYesYesYesYesYes
Weekly report email every MondayYesYesYesYesYes
Lead status: New, Contacted, WonYesYesYesYesYes
Take over any chat liveYesYesYesYesYes
Rate answers 👍/👎 to teach the botYesYesYesYesYes
Chat in your brand colorYesYesYesYesYes
Refer & earn for your customersYesYesYesYesYes
Hot lead scoring & qualifying questionsNoNoYesYesYes
Questions your bot couldn't answerNoNoYesYesYes
After hours modeNoNoYesYesYes
Export leads to ExcelNoNoYesYesYes
Saved repliesNoNoYesYesYes
Your logo, bot name & chat positionNoNoYesYesYes
Insights dashboardNoNoNoYesYes
Full white label: your name, never oursNoNoNoNoYes
Priority supportNoNoNoNoYes

FAQ

Questions, answered

Still have a question?Ask our assistant in the chat at the bottom of this page. It answers right away, and our team sees every chat.
Do I need to know anything technical?

No. You type in your website address, and Assistly learns your business. Adding it to your site is one copy and paste of a single line of code.

What if the AI doesn't know an answer?

It tells the visitor honestly and asks for their name and number so you can follow up. It won't invent prices or promises.

Does it work on WhatsApp?

Yes. Connect your WhatsApp Business number through Meta's official WhatsApp connection and the same AI answers your WhatsApp messages too. Every chat lands in the same inbox, and you can take over any time. It counts as one integration on your plan, and replies to customers who message you are free. It only answers private chats, never group chats.

Can I answer customers myself?

Yes. Open any chat and tap "Take over". The AI stops right away and the visitor sees they're talking to your team. One tap hands it back.

How much does it cost right now?

Nothing. Every new account starts free and we don't ask for a card. The Free plan includes 50 chats a month. Upgrading to a paid plan starts a 30 day free trial, no card needed. We'll email you before it ends to add a card. No card, no charge: you go back to Free. You can switch back to Free anytime.

Can the chat match my website's colors?

Yes. Pick your brand color in the dashboard and the chat button and messages use it right away.

Is my customers' information safe?

Your conversations and leads are visible only to your business, sent over encrypted connections, and never sold. You can delete them anytime.

Set up your own AI assistant today

Create a free account, type in your website, and test your assistant before you add it to your site.

Get started free